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Digital Marketing Program

Learn from Experts about Google AdWords, Keyword Targeting, Display Ads & more.

Highlights
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This program is designed in association with Google India to address the growing demand for competent digital marketing professionals.

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  • Joint Certificate by Manipal Global and Google India
  • Face to face sessions with expert faculty
  • Hands on learning through live projects.
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Delivery Mode:

Blended

 

Course Duration:

3 Months

Course Outcome

Upon completion of this program students will be able to

  • Implement successfully online campaigns for his business and marketing problems within the organisation
  • Analyse the way in which the Internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment
  • Gain a fresh perspective on online marketing in a global scenario
  • Develop a multichannel strategy that delivers on your marketing objectives
  • Create online brand building initiatives that work
  • Drive change and foster innovation within your organisation
  • Integrate new digital marketing techniques into your strategic marketing plan
  • Discuss key stages in online development using relevant business models
  • Apply relevant tools and concepts to measure and monitor an annual online marketing plan.

Who will benefit

  • Students with a management or engineering background
  • Individuals / beginners seeking career opportunities in the marketing domain
  • Professionals who want to shift to digital marketing or those who are beginners in the field of digital marketing
  • Marketing professionals who use digital marketing to meet their objectives
  • Web marketers who want to enhance their professional prospects in the marketing domain
  • Entrepreneurs or affiliate marketers who want to use digital media to improve their business performance
  • Professionals in marketing/ publishing/ e-business/advertising
  • Professionals who seek to improve the performance of their digital marketing campaigns.

FAQ

Is this course delivered online?

No. The Digital Marketing Professional Program is not an online course. The entire program is taken in a classroom setup.

Who can attend this program?
  • Students with a Management or Engineering Background
  • Individuals/Beginners seeking career opportunities in the marketing domain
  • Professionals who want to shift digital marketing or those who are beginners in the field of digital marketing
  • Who can attend this program?Professionals in Marketing/Publishing/E-business/Advertising
  • Professional who seek to improve the performance of their digital marketing campaigns

What is the duration of the Digital Marketing Professional Program?

The duration of the Digital Marketing Professional Program is 3 Months.

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Course Curriculum

Beginners Module:

S.no

Module

1.

Getting started

Introduction to AdWords

Account management

Campaign and Ad group management

A quick quiz

2.       

Keyword targeting

3.       

Language and location targeting

4.       

Budgets and bidding

5.       

Measurement and optimisation – I

6.       

Measurement and optimisation – II

Performance, profitability and growth – I

Advanced Module:

S.no

Module

1.       

Managing multiple accounts

Search  fundamentals review

Ad formats

2.       

Ad and site quality

AdWords tools

3.       

Performance monitoring and reporting

Optimising performance

Performance, profitability and growth

AdWords API

4.       

The Google display N\network

5.       

Display Ads on YouTube

Display and video Ads on mobile devices.

Testimonials
  • Testimonial Image

    The content and the quality of the trainer was good. The hands-on approach has made me confident enough to handle a Google AdWords account. I am looking towards using this certification to change my career pathways.

    ManimaranBusiness DeveloperBIIT

  • Testimonial Image

    I chose to do the program with Manipal Global because of their brand name and their joint certification with Google. The trainer was very supportive and now I am confident about getting a job in the Digital Marketing space.

    Ashwini

  • Testimonial Image

    The program has helped me understand the nuances of Digital Marketing and get a good idea of the space. The trainer was very motivating. I am glad to have been associated with Manipal Global.

    YashvinderMarketing Manager

  • Testimonial Image

    The program offered by Manipal Global enhanced my knowledge in the Digital Marketing space. The hands-on approach was really beneficial and the overall experience conducive.

    Amrish TandonBusiness ManagerOnMobile Global Limited

  • Testimonial Image

    A great foundation course, which has enriched my understanding on digital platform within marketing. The instructor surpassed my expectations and I believe this qualification will make a mark in the long run.

    Md Ehthesham Ul HaqSr Regional Marketing ManagerINOX Leisure Ltd

  • Testimonial Image

    The content and the quality of the trainer was good. The hands-on approach has made me confident enough to handle a Google AdWords account. I am looking towards using this certification to change my career pathways.

    ManimaranBusiness DeveloperBIIT

  • Testimonial Image

    I chose to do the program with Manipal Global because of their brand name and their joint certification with Google. The trainer was very supportive and now I am confident about getting a job in the Digital Marketing space.

    Ashwini

  • Testimonial Image

    The program has helped me understand the nuances of Digital Marketing and get a good idea of the space. The trainer was very motivating. I am glad to have been associated with Manipal Global.

    YashvinderMarketing Manager

  • Testimonial Image

    The program offered by Manipal Global enhanced my knowledge in the Digital Marketing space. The hands-on approach was really beneficial and the overall experience conducive.

    Amrish TandonBusiness ManagerOnMobile Global Limited

  • Testimonial Image

    A great foundation course, which has enriched my understanding on digital platform within marketing. The instructor surpassed my expectations and I believe this qualification will make a mark in the long run.

    Md Ehthesham Ul HaqSr Regional Marketing ManagerINOX Leisure Ltd

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